Client Overview
Wayne Christian School, located in Goldsboro, North Carolina, has been equipping students to “Treasure Christ, Train Minds, and Transform Lives” since 1949. With programs spanning preschool through high school, WCS is known for combining rigorous academics with biblical discipleship. The school partnered with Bright Schools to rebuild its website, create a streamlined enrollment funnel, and better reflect its thriving community of over 900 students.
The Challenge
Wayne Christian’s previous website was not aligned with its reputation as a leading Christian school in the region. Prospective families faced significant hurdles when trying to learn about the school or begin the enrollment process:
Outdated Homepage Presentation – The site lacked an engaging visual experience and failed to capture the energy of student life at WCS.
Buried Enrollment Pathways – Parents had difficulty finding how to schedule tours or request information.
No CRM Integration – Enrollment inquiries were handled manually, creating delays and administrative inefficiencies.
Weak Storytelling – Core value statements like “Treasure Christ. Train Minds. Transform Lives.” were underemphasized.
Limited Parent Engagement Tools – Events, testimonials, and academic program information were not easily accessible.
Mobile Gaps – The old site wasn’t optimized for mobile use, making forms and navigation frustrating on smartphones.
The result was a digital presence that did not communicate WCS’s excellence in academics or its Christ-centered mission, and it slowed down the enrollment process.
Our Strategic Solution
Bright Schools partnered with Wayne Christian to design a new website that would function as both a marketing platform and an enrollment engine. The rebuild included both visual and technical upgrades tailored to parent engagement.
Key Enhancements:
Dynamic Video Hero Section – Introduced an auto-playing video in the hero area to immediately showcase WCS’s vibrant student community and Christ-centered culture.
Integrated Tour Scheduler – Implemented a scheduling plugin directly connected to the school’s CRM, allowing parents to book tours instantly and staff to manage leads efficiently.
Clear Above-the-Fold Call-to-Action – Prominent “Schedule Your Tour” form placed on the homepage for quick parent conversion.
Program-Specific Content Blocks – Structured sections for Childcare, Elementary, Middle School, and High School to give parents a clear academic overview.
Trust Signals & Testimonials – Added rotating parent testimonials with ratings to strengthen credibility and highlight community satisfaction.
Events Integration – Showcased upcoming events in an interactive list, reinforcing WCS’s active and connected community.
Mobile-First Design – Optimized navigation, forms, and video functionality for seamless use on mobile devices.
Mission-Driven Messaging – Elevated the school’s core values (“Treasure Christ. Train Minds. Transform Lives.”) to headline positioning.
Implementation Results
The new website immediately improved parent engagement and streamlined enrollment processes:
Tour Scheduling Efficiency – Automated tour bookings connected to the CRM significantly reduced administrative workload while improving parent experience.
Higher Engagement – The video hero section boosted time-on-page, allowing families to experience the spirit of WCS before even stepping on campus.
Increased Conversion Rates – Parents now encounter a clear path to enrollment from the very first interaction.
Community Visibility – Testimonials, program highlights, and upcoming events gave families a holistic picture of life at WCS.
Mobile Conversions Up – With responsive forms and streamlined navigation, mobile visitors are converting at much higher rates.
Conclusion
Through a combination of strategic design, CRM integration, and faith-centered storytelling, Bright Schools helped Wayne Christian School transform its website into a high-performing enrollment platform. The new site captures the energy of the school community, communicates its Christ-centered mission with clarity, and makes it easier than ever for families to connect, schedule tours, and take their first step toward joining the WCS family.
