Client Overview
Cornerstone Classical School, a Christ-centered educational institution located in Salina, Kansas, provides families with a classical education rooted in Scripture and academic excellence. The school approached Bright Schools to modernize its digital presence, communicate its Christian mission more effectively, and streamline the enrollment journey for prospective families.
The Challenge
Cornerstone’s previous website did not adequately reflect the strength of its classical education program or its Christ-centered mission. Parents seeking enrollment information faced multiple frustrations:
Hidden Conversion Pathways – Tour scheduling and enrollment information were buried within secondary pages.
Weak Homepage Value Proposition – The hero section lacked a clear call-to-action and failed to communicate the uniqueness of classical Christian education.
Poor Content Prioritization – Key messages about Scripture-centered teaching and classical methodology were scattered, reducing impact.
Lack of Trust Signals – Testimonials and credibility indicators were not emphasized, weakening parent confidence.
Outdated Design – Visual presentation and navigation did not align with modern parent expectations, particularly on mobile devices.
Confusing Information Architecture – Families had difficulty distinguishing between core content (admissions, academics) and secondary information.
The overall result was a digital experience that did not reflect the academic rigor and spiritual foundation of Cornerstone’s mission.
Our Strategic Solution
Bright Schools completely reimagined Good Shepherd’s digital experience around the parent decision journey. We recognized that Christian school websites must serve a dual purpose: demonstrating academic excellence while communicating the spiritual foundation that sets faith-based education apart from secular alternatives.
Key Enhancements:
Above-the-Fold Call-to-Action – Replaced the weak hero with a prominent “Schedule Your Tour” form visible on desktop and mobile.
Scripture-Centered Messaging – Integrated biblical foundations directly into the homepage, emphasizing Cornerstone’s Christ-centered mission.
Value Proposition Simplification – Highlighted the three pillars of Cornerstone’s approach: Scripture at the Center, Purposeful and Orderly, and Classical Emphasis.
Trust & Credibility – Added parent testimonials in a visually distinct section, reinforcing authentic family experiences.
Mobile-First Responsive Design – Optimized for parents browsing on smartphones, ensuring forms and navigation worked flawlessly.
Streamlined Navigation – Organized menus to prioritize prospective parent needs (About, Academics, Admissions, Student Life, Contact) while ensuring current families could still easily access resources.
Visual Storytelling – Leveraged authentic imagery of students learning and participating in activities to reflect Cornerstone’s culture and community.
Optimized Enrollment Funnel – Multiple pathways to connect with the school (tour form, contact options, and calls-to-action throughout the site).
The new information architecture guides parents through a logical progression from initial interest to enrollment commitment, with biblical messaging reinforcing the spiritual mission while appealing to families seeking Christ-centered education.
Implementation Results
The redesigned website delivered immediate improvements in usability, clarity, and conversion opportunities:
Tour Scheduling Made Effortless – Parents can now request a visit instantly from the homepage.
Stronger Parent Engagement – Biblical foundations and classical education benefits are communicated upfront, resonating with mission-minded families.
Improved Navigation Clarity – Families can now move logically from exploration (About, Academics) to action (Admissions, Schedule a Tour).
Enhanced Mobile Experience – Enrollment pathways and contact options are fully optimized for mobile users.
Clear Differentiation – Cornerstone now stands apart from secular and even other private schools by weaving Scripture and classical methodology directly into the parent journey.
Conclusion
Through strategic redesign, Bright Schools helped Cornerstone Classical School align its digital presence with its mission of providing Christ-centered classical education. The website now functions as a true enrollment tool — guiding families seamlessly from initial awareness to campus tours, while showcasing the biblical foundation that sets Cornerstone apart.
